Bonduelle has promoted deputy managing director Daniel Vielfaure to the role of full MD.
Vielfaure, 49, a Canadian citizen, has been deputy MD of the French vegetable processor since August 2009, a position he combined with that of CEO of the company’s North America subsidiary.
He has spent his entire career in the consumer market, previously holding positions within Gillette and PepsiCo’s Quaker unit.
Vielfaure replaces Peter Deloffre who has been asked by Bonduelle president Christophe Bonduelle to oversee the integration recent acquisition France Champignon, the mushroom producer.
Jerome Bonduelle will take Vielfaure’s position in North America.