French bakery firm Maître Pierre is setting up a production plant to try to drive the continued growth of the business, particularly for exports, which generate 70% of sales.

Maître Pierre plans to set up a facility at its site in Sarrebourg, in eastern France, where its existing plant is located.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Speaking to just-food, Maître Pierre’s co-founder and president, Frédéric Toussaint, said the expansion was vital if the launch of products and the company’s international development were not to be compromised.

Work on the new plant, which will increase Maître Pierre’s production capacity by 60-70% is set to start in early 2018 and be completed at the end of that year.

Toussaint explained there was no scope to extend capacity at Maître Pierre’s current plant. As a stop-gap measure, the company is introducing a night shift at its current site in April.

Maître Pierre’s biggest market in Europe is Germany. Further afield, the company has a presence in the US where it supplies a well-known retailer.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

“Having consolidated our business with this customer we are now looking to grow in the US through tie-ups with other retailers,” Toussaint said.

Toussaint is looking to increase Maître Pierre’s turnover of EUR23m in 2016 to EUR35-38m over the next four to five years.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact