Investor-backed Greenfood Group in Sweden, a manufacturer of fresh fruit and vegetables, sandwiches and wraps, is building a new production facility and logistics centre to support its growth in Europe.
The 44,000 square-meter plant will be based in Helsingborg, a town in Sweden’s southern province of Scania, and will, according to a statement, be “one of northern Europe’s largest centres for sustainable and healthy food innovation, production and distribution”.
Work on the site is already underway and the project is expected to be completed in the second quarter of 2023.
Greenfood also produces salads and other vegan products through brands such as Daily Greens and SallaCarte, with its range supplied to retail, convenience stores and the HoReCa channel, as well as foodservice clients. It generates sales of SEK5bn (US$594.7m) from its domestic market in Sweden, Denmark, Germany, the Netherlands, Spain and France.
Greenfood in its current form came about in 2015 through the merger of Picadeli, a salad-bar concept, and STC Greenfood. The following year, it was acquired by Stockholm-based private-equity firm Nordic Capital. In 2019, the company bought the fresh cut produce business of Finland’s Apetit.
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By GlobalDataDavid von Laskowski, the president and CEO of Greenfood, said the company is working with construction firm Skanska Fastigheter Göteborg to build the site.
He added: “The facility is one of Greenfood’s largest investments to date. In partnership with Skanska, we are creating a food ecosystem, a specially adapted, state-of-the-art, and environmentally efficient, food and logistics centre that allows us to continue to grow in Europe, increase our volumes and develop our range.”
The town of Helsingborg is the Nordic region’s largest port for fruit and vegetables, and supplies around 90% of the consumption in Sweden.
Greenfood operates three business divisions: Fresh Produce, Picadeli and Food Solutions, the latter being its out-of-home business, which includes the company’s Mixum, Salico AB, Salico OY, Ahlströms Factory AB, Snackpoint OY, SSK AB, Wrapsons & Deli AB, and Greendeli Sweden AB.
Picadeli operates 2,000 outlets in Sweden, Denmark, Finland, Estonia, Germany, Belgium and France.
Greenfood’s Fresh Produce business area includes Ewerman, Allfrukt, Örebro Trädgårdshall, Växjö Partiaffär, Satotukku (Finland), Greenfood Iberica (Spain) and Greenfood Sourcing.
