FrieslandCampina is looking to launch a line of products the Dutch dairy giant says will have an “extra focus on animals, nature, and climate”.
The co-op plans to introduce the as yet unnamed brand in early 2019, a spokesperson told just-food.
Go deeper with GlobalData
FrieslandCampina is eyeing an initial launch in its home market of the Netherlands, with Germany to “follow later”, the spokesperson added.
The company said the new products would be “dairy with a lower CO2 equivalent, with a high score on animal welfare and on biodiversity”.
The spokesperson said: “The introduction of this certified line meets the market demand for dairy products with a low CO2 equivalent and with a high score on animal welfare and biodiversity. We know that retailers and consumers are willing to pay more for these products. Besides our B2B partners ask for dairy products and ingredients contributing to the achievements of their own sustainability goals.”
See Also:
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
