FrieslandCampina has launched a no-added colour range of cheeses in the Dutch market.

The new range it says is 100% natural and contains no added colouring giving the cheese its lighter colour.

“Cheese is already natural, and this makes it even more natural. A tasty cheese for everyday,” a spokesperson for FrieslandCampina told just-food.

Campina Kaas (cheese) is made from FrieslandCampina’s own Dutch meadow milk.

It is available in four variants: young, slightly matured, matured and extra matured. It is also available in sliced and pieced formats.

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By GlobalData

A version aimed at children is also available, Campina Koetjeskaas.

The range will be available in Albert Heijn and Jumbo stores.

At the end of last year FrieslandCampina announced plans to restructure production at three of its operating companies in a move that would cut 140 jobs in the Netherlands. The move involved the closure of the cheese facility in Rijkevoort with production transferred to sites in Bedum, Gerkesklooster and Workum among other operational moves.