FrieslandCampina has launched a no-added colour range of cheeses in the Dutch market.

The new range it says is 100% natural and contains no added colouring giving the cheese its lighter colour.

“Cheese is already natural, and this makes it even more natural. A tasty cheese for everyday,” a spokesperson for FrieslandCampina told just-food.

Campina Kaas (cheese) is made from FrieslandCampina’s own Dutch meadow milk.

It is available in four variants: young, slightly matured, matured and extra matured. It is also available in sliced and pieced formats.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

A version aimed at children is also available, Campina Koetjeskaas.

The range will be available in Albert Heijn and Jumbo stores.

At the end of last year FrieslandCampina announced plans to restructure production at three of its operating companies in a move that would cut 140 jobs in the Netherlands. The move involved the closure of the cheese facility in Rijkevoort with production transferred to sites in Bedum, Gerkesklooster and Workum among other operational moves.