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March 3, 2016

FrieslandCampina launches “100% natural” cheese range

FrieslandCampina has launched a no-added colour range of cheeses in the Dutch market.

FrieslandCampina has launched a no-added colour range of cheeses in the Dutch market.

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The new range it says is 100% natural and contains no added colouring giving the cheese its lighter colour.

“Cheese is already natural, and this makes it even more natural. A tasty cheese for everyday,” a spokesperson for FrieslandCampina told just-food.

Campina Kaas (cheese) is made from FrieslandCampina’s own Dutch meadow milk.

It is available in four variants: young, slightly matured, matured and extra matured. It is also available in sliced and pieced formats.

A version aimed at children is also available, Campina Koetjeskaas.

The range will be available in Albert Heijn and Jumbo stores.

At the end of last year FrieslandCampina announced plans to restructure production at three of its operating companies in a move that would cut 140 jobs in the Netherlands. The move involved the closure of the cheese facility in Rijkevoort with production transferred to sites in Bedum, Gerkesklooster and Workum among other operational moves.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
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