US food major General Mills is to invest US$37m in upgrading its facility in Cedar Rapids, Iowa.

The company is also investing in a cereal plant at Covington, Georgia.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The Old El Paso, Yoplait and Pillsbury brands owner is planning to modernise a production line at the Cedar Rapids factory, which produces cereal, fruits snacks and frosting.

General Mills said the project, which is intended to increase production capacity, will create an additional 50 jobs when complete.

Investment will be made on upgrades to existing production equipment and for new, more efficient machinery and equipment. 

The company also revealed some 40 new jobs will be created at its Cinnamon Toast Crunch cereal plant in Covington through facility expansion.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Roxie Simon, plant manager at the Covington site, said: “Cinnamon Toast Crunch is one of our most beloved brands as the number two cereal in the United States, and growing. We are proud to partner with the state to create new jobs, tap into some great local talent, and expand our capacity.”

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact