General Mills has invested in US cottage cheese maker Good Culture through 301 Inc., the food giant’s fund that backs start-ups.

The investment is part of US$2.1m raised by Good Culture, which has also secured backing from US fund CAVU Venture Partners.

John Haugen, VP and general manager of 301 Inc., said General Mills was “thrilled” to team up with Good Culture. “Their mission and vision, coupled with General Mills’ extensive resources, will give Good Culture tremendous opportunity to grow this remarkable, on-trend offering to meet the increasing consumer interest in nutrient dense, high protein snacks.”

Good Culture offers cottage cheese in flavours including Strawberry Chia, Blueberry Açaí Chia and Sundried Tomato. Products are sold at retailers including Whole Foods Market and Sprouts Farmers Market.

“We are so excited to partner with CAVU and General Mills and look forward to making Good Culture a household name,” said Jesse Merrill, Good Culture co-founder and CEO. “Cottage cheese needs a comeback, and Good Culture is now well-poised to make that a reality.”

General Mills launched 301 Inc. in 2012 and developed developed products including Progresso and Nature Valley Bistro Cups.In October last year General Mills announced it was realigning its focus for the unit which would now concentrate the bulk of its efforts on providing capital to emerging food brands to create “breakthrough innovation in the food space”.

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