General Mills is launching Fibre 1 cheesecake bars in Canada.
The line includes two varieties: key lime and chocolate. Each bar contains 150 calories, the company revealed.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Fibre 1 cheesecake bars are available at major grocery stores throughout the country, in a five-count box for the suggested retail price of CAD3.49 (US$2.65).
“For many people cheesecake is the gold-standard of desserts,” said Jason Doolan, director of marketing, General Mills Canada. “The new line of Fibre 1 cheesecake bars allow you to savour that same rich cheesecake taste, but in a healthier-for-you serving. We are excited to help Canadians have what they crave.”
General Mills announced plans to take its Cheerios brand gluten-free in Canada earlier this month, after the group initially made the switch in the US. The company recently revealed a raft of new product development which is set to be rolled out across its domestic market focusing on the trends of snacking, wellness and convenience.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
