General Mills is targeting health-conscious adults in the UK with the launch under its Yoplait brand of the low-sugar Super Fruitii yogurt line.

The fat-free Super Fruitii contains 60 calories and is “served on a layer of fruits” and comes in three flavour combinations – blueberry, strawberry and goji berry; mango, papaya and aloe vera; and raspberry, cranberry and pomegranate.

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“The product’s credentials come with a sugars content that is, on average, 30% lower than other fat-free yogurts,” General Mills said. “The Super Fruitii range is also fortified with calcium and essential vitamins D and B2.”

The range is available in 4x100g packs and  listed in Tesco, Sainsbury’s, Morrisons and Asda at an MRRP of GBP2.49 (US$3.10).

Yoplait marketing manager Joanna Abram added: “It is a major platform for Yoplait and we have exciting plans for the future. We will also be supporting the launch with a six-figure marketing campaign starting in January 2017.”

In the summer, General Mills targeted so-called “tweens” in the US with its Go Big Yoplait line rolled out into the country’s retail and foodservice channels simultaneously.

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General Mills also launched a range of seven Yoplait yogurts made from goat and sheep milk in the French market. 

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