General Mills has recalled two of its Betty Crocker cake mix flavours “out of an abundance of caution” as it continues to work with US health chiefs to investigate a multi-state outbreak of E. coli O121 connected to several brands of flour.

The recall, which affects flavours sold in the US and Canada, follows General Mills’ 1 July expanded recall of Gold Medal flour, Wondra flour, and Signature Kitchens flour, to include flour made earlier “that may still be in consumers’ pantries”. The recall was expanded “due to a newly reported illness that appears to have stemmed from the consumption of raw dough or batter linked to flour produced last fall”, the company said.

However, General Mills said yesterday that no illnesses reported to date had been connected to cake mix and that no other General Mills or Betty Crocker mixes were included in the recall.

General Mills said that one of its suppliers had used Wondra flour implicated in the 1 July recall to manufacture the flavour chips (or bits as they are known in Canada) used in the two recalled cake mix flavours. 

The affected Betty Crocker cake mixes sold in the US affected by yesterday’s recall are: Betty Crocker Delights Super Moist Party Rainbow Chip Cake Mix – package UPC 000-16000-40997 – recalled better-if-used-by dates 25MAR2017, 28MAR2017, 27APR2017, 28APR2017, 23MAY2017, 24MAY2017, 25MAY2017; and Betty Crocker Delights Super Moist Carrot Cake Mix – package UPC 000-16000-40987 – recalled better-if-used-by dates 12APR2017, 13APR2017, 14APR2017, 28MAY2017, 29MAY2017, 30MAY2017, 07JUL2017, 08JUL2017.

The recall-affected Betty Crocker cake mix sold in Canada is: Betty Crocker Super Moist Rainbow Bit Cake Mix – package UPC  000-65633-46589 – recalled better-if-used-by dates 27AL2017, 08JN2017, 09JN2017.

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By GlobalData

General Mills has advised anyone who has the products listed in the recall to discard them. A full list of retail products included in the flour recall can be found at

General Mills said guidance from the US Food and Drug Administration and the Centers for Disease Control “continues to be that consumers should refrain from consuming any raw dough or batter products”. “E. coli O121 is eliminated by heat through baking, frying, sauteing or boiling products. All surfaces, hands and utensils should be properly cleaned after contact with flour, batter, or dough.”

General Mills said last month that it will start to prioritise its investment behind the “75%” of its portfolio it has identified as “growth businesses”