General Mills has set a deadline of 2025 for its US business to only use cage-free eggs.

The Cheerios owner, which first announced plans to use the eggs in its US operations in July, updated its website with the deadline.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

“Eggs are an important ingredient in many of our products, and we strive to ensure that the hens laying these eggs are treated humanely,” the statement read.

When the news was first announced, General Mills made note of the effect of avian influenza and its effect on US egg supply, promising to “determine a path and reasonable timeline” toward its cage-free egg commitment.

“We really see this as a long-term goal that will require unparalleled collaboration. We’ll work closely with our suppliers as they rebuild the supply chain to determine a path forward on this commitment,” Steve Peterson, director of sustainable sourcing at General Mills, said.
 

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now