French cheese-maker Bongrain has snapped up the German spreads brand Brunch from Unilever.

Bongrain, which owns the German soft cheese business Edelweiss, manufactured Brunch for Unilever and opted to buy the brand after talks with the consumer goods giant.

“It’s a good brand,” a spokesperson for Bongrain insisted. “We were already co-packer for Unilever [and] Germany is our main market after France.”

A spokesman for Unilever Deutschland said the Anglo-Dutch giant’s decision to sell Brunch was not a bad sign for the brand.

“It’s a win-win situation, it’s nothing against the brand,” he said.

Both sides declined to comment on the financial details of the transaction.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.