Delegates of German grocery trade association BVL (Bundesverband des Lebensmittelhandels) have elected Jan Freuen as its new president.

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Freuen, aged just 34, is the first of a new wave of younger managers, a move initiated by outgoing president Herbert Blank. Freuen is an employee of Edeka, the retail giant, and is just the latest generation in a family with strong roots in the retail sector.


Supermarkets operated by the Freuen family operation have received numerous awards from trade publications.

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