eFoodmanager, Europe’s leading b2b trading and services market-place for the food industry — today announced that it has acquired the leading European market-place for the seafood industry, www.DerFischmann.de, for an undisclosed figure. Under the deal, the founder and CEO of DerFischmann, Joachim Reichelmann, also joins eFoodmanager as category head for seafood produce. Founded in 1996, www.DerFischmann.de has some 100 seafood industry participants currently trading through the platform.

Jan Stenger, co-founder and CEO of eFoodmanager, commented: “The acquisition provides an important building block to access Europe’s leading buying and selling groups. We plan to have all major food categories tradable on the platform by the year end.”

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With 250 participants now signed to eFoodmanager’s platform, including retail and e-tailer groups, manufacturer and traders, the company plans to pilot its service across four initial food categories in May — fruit and vegetables, seafood, meat and dairy products.

Joachim Reichelmann said:

“Being part of eFoodmanager represents a significant step forward for DerFischmann’s users both in terms of the services provided — such as financial services and logistics — and in terms of opening up previously hard to access international markets for European fish industry sellers. eFoodmanager is opening up international markets whilst at the same time achieving significant efficiency gains for buyers and sellers alike.”

About eFoodmanager.com

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The site will be divided into three main areas: the Open Market where buyers and sellers can trade openly or anonymously amongst themselves; Individual Channels where buyers trade only with pre-selected parties and the Services area where buyers and sellers can take advantage of the logistics, packaging, insurance, financial services, information, business directories and food produce directories managed by eFoodmanager. As part of the Open market there will be the Auction area where members can auction off unsold or highly demanded produce or products.

Focusing on the procurement needs of supermarket chains, food e-tailers, producers and bulk buyers — as well as the selling needs of suppliers and traders, including the inter-trading between traders — eFoodmanager expects to capture 10% of the European food industry’s online trading activity by 2003. Initially free to join, eFoodmanager will generate its revenues through transaction fees on products and services sourced via the site, as well as service fees for building and hosting the individual channels.

eFoodmanager currently employs 30 people from across the food, e-Commerce and management consultancy industries, and has offices in Austin (Texas), London, Dusseldorf, and Valencia.