Alexander Brühl, from Atlas Venture, Alexander Lintner, from Boston Consulting Group and Willi Schalk, former Chairman of McCann-Erickson, have been appointed to the supervisory board of, Europe’s leading neutral B2B marketplace and e-solution provider for the food industry. These appointments will provide additional strength to efoodmanager’s management knowledge and industry expertise.

Alexander Brühl, Principal at Atlas Venture, will be the Chairman of the Supervisory Board. Brühl is on the supervisory boards of companies including Systemonic AG and GloMediX AG and has had extensive experience in the IT industry. Atlas Venture’s investments in the B2B sector are recognized as some of the most successful in Europe. Alexander Lintner is managing director of Boston Consulting Group and heads up the consumer goods and retail division, having also had several years experience in category and supply chain management. Lintner additionally focuses on growth strategies through corporate mergers, acquisitions and strategic alliances.

“The concept of efoodmanager caught my attention immediately,” Lintner explains. “The combination of leading-edge technology and an innovative range of offerings targeting specific businesses in the food industry is the ideal prerequisite for a dominant position in Europe.” Meanwhile, Willi Schalk, former Chairman of the advertising agency McCann-Erickson, also joins efoodmanager’s Supervisory Board – he additionally sits on the supervisory boards of Vivity Multimedia Services AG and United Screens GmbH.

In the past, he has been on the boards of Kaufhof, SAT.1, Coca Cola and Schwarzkopf, “efoodmanager will have a major impact on the continuing globalization of the foodstuffs industry and will benefit considerably from this development,” Schalk added.

About efoodmanager is the leading neutral B2B trading platform and e-solution provider for the European food industry. The company develops and implements Internet based B2B marketplaces, as well as buy and sell side solutions for European food industry organisations.

efoodmanager AG was founded in January 2000 and currently has 60 employees from the food, e-commerce and consulting industries. The company has offices in Düsseldorf, London, Barcelona, Paris and New York.

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For further information, please contact:

Mindy Dooa/ Toby Hall/Pamela Shabi Tel: +44 20 7467 0607
(GTH Media Relations London)

Adriane Erickson Tel: +1 212 334 5545
(GTH Media Relations New York)

Björn Hegner Tel: +49 211 439 030
(efoodmanager AG)