Dutch diary products company Campina has announced that Michael Feller has been appointed managing director Germany, a division of the Consumer Products Europe group, from 1 January 2006.
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Feller, a German national, is currently country manager Campina Russia, Campina said. He will succeed Hans Burger, who accepted a position a few months ago as Director of the German dairy company Bergader, Waging am See. Feller reports directly to the group director of Consumer Products Europe.
As managing director Germany, Feller will be primarily responsible for all marketing and sales of such products as milk, dairy drinks, yoghurt and desserts under the Campina and Landliebe brands as well as supermarket brands for the retail segment.
The German market, which is the largest consumer market in Europe, is very important for Campina. Campina is one of Germany’s leading suppliers of innovative, high-quality dairy products. Campina’s 2004 sales of ‘white’ dairy products (milk, dairy drinks, yoghurt and desserts) in Germany totalled some €900m (US$1.05bn). The dairy company wants to see further qualitative growth for its German operations. In view of this, an internationally experienced manager such as Feller is an excellent choice in fulfilling Campina’s growth ambitions in Germany, it said.
Feller, who started working for Campina in 1985, was country manager Campina Russia for seven years and was also one of the architects of Campina’s success in that country. Under his direction, Campina Fruttis grew to become an extremely popular brand in Russia. Campina – which was named this year’s best-performing foreign company by the Russian Federation – achieved sales of over €100 million there in 2004. Campina has been active in the Russian Federation since 1992, reporting growth figures exceeding 10%, on average, in recent years. Campina Russia is a flourishing company with primarily Russian staff. Around 400 employees work at its production facility in Stupino (Moscow region). Prior to his appointment as country manager Campina Russia, Feller held the position of country manager Campina Spain, among others.
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