View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
December 13, 2006

GERMANY/VIETNAM: Metro opens procurement unit in Ho Chi Minh City

Germany’s Metro group will step up its food supplies from Vietnam after opening an office for its procurement unit in Ho Chi Minh City.

Germany’s Metro group will step up its food supplies from Vietnam after opening an office for its procurement unit in Ho Chi Minh City.


Metro Group Buying (MGB), the group’s Hong Kong-based central procurement organisation, has focused on sourcing non-food products up to now. But strong demand for Vietnamese seafood and fruit and vegetables will see the unit set up food exports for the first time.


Metro, which established its Cash & Carry business in Vietnam in 2002, already exports catfish worth EUR5m (US$6.63m) to Germany each year. But MGB will source more seafood exports, as well as fruit and vegetables, for the group’s stores across Europe and global markets.


“Vietnam offers lots of good opportunities in food and the government is really pushing its seafood and agricultural sector,” Uwe Hoelzer, managing director of Metro’s Cash & Carry business, told just-food.
 
The first foreign distributor to enter Vietnam, Metro has trained more than 16,000 farmers in quality standards, said Hoelzer.


just-food will shortly be publishing an exclusive interview with Uwe Hoelzer


 

Related Companies

Topics in this article: ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU