Glanbia has added a full line of products to its ThinkThin range in the US that are made with plant-based protein.
The Ireland-based dairy, sports nutrition and ingredients group, which acquired ThinkThin in 2015, is looking to tap into the trend for plant-based nutrition and has expanded a range that has largely comprised products made with dairy proteins.
The company said the new products build on the recent addition of a vegan variant to its ThinkThin Protein and Superfruit bar range.
Michele Kessler, the CEO of ThinkThin, said: “We estimate plant-based foods are a US$5bn industry and we wanted to bring to market a portfolio of products using high-quality based ingredients and still deliver the indulgent flavours our consumers expect from ThinkThin.”
The new plant-based protein bars, as well as the protein and probiotic powder mixes range are vegan and created without soy ingredients. The company also emphasised the new products are GMO- and gluten-free. The bars contain 13 grams of plant-based protein and five grams of sugar.
ThinkThin pointed to Harris data that it said shows 36% of Americans eat a vegetarian meal once a week as evidence of the shift towards plant-based diets.
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“Innovating in the nutrition and food space means we have to constantly evaluate ingredient and food sources,” Kessler said. “With the growing numbers of flexitarians and consumers actively incorporating plant-based foods in their meals, we knew this was a space we could lean into that would complement our current product offerings. It was just a matter of understanding which combinations of plant-based sources tasted best while still delivering category-leading nutritionals.”
The new range will be rolled out to selected retail outlets nationwide, including Whole Foods Marget, Kroger, Target and Wal-Mart Stores. It can also be purchased online.