Manufacturers are continuing to embrace the health trend, with ingredients such as omega-3 and probiotics featuring in an array of foodstuffs, according to Datamonitor’s latest Productscan Online survey.

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Zukay Live Foods has introduced a line of “unusual” probiotic foods in the US, including a probiotic ketchup called Zukay Live Foods Probiotic Ketchup. The company claims that each product in the Zukay line-up contains a symbiosis of live cultures with fresh raw ingredients in a non-dairy base. The entire Zukay line claims to be 100% natural with no chemicals or preservatives.


The company has also introduced a probiotic salsa in the US, Zukay Live Foods Probiotic Salsa Viva, in both mild and hot varieties. The mild variety is said to be a mellow, fresh tomato blend with a more American flavour profile, while the hot variety is “a spicy, lively Mexican style blend with Serrano chilies, cilantro and lime juice”.


Meanwhile, omega-3 also continues to be favoured, including in products like Crisco Puritan Canola Oil. Introduced to the US market by J.M. Smucker Co., this cooking oil is promoted as the first canola oil with omega-3 DHA, which the company describes as being “the most complete form of omega-3”.


Another new omega-3 fortified product has been launched in the US by Hearts&Minds. Hearts&Minds Peanut Butter is described as the first on the market to contain omega-3 and olive oil, which appears to be a unique combination in a peanut butter product. The product is positioned as “better-for-you”, combining healthy ingredients in a “well-loved” spread.

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Also tagged as better-for-you is Enjoy Life Natural Brands’ Enjoy Life Boom Choco Boom Bar. Touted as the first allergy-friendly chocolate, the bars are said to be dairy-, nut-, soy- and gluten-free, as well as being free from egg, soy, fish or shellfish. The company appears to have gone to great lengths to ensure that this new chocolate bar is free from potential allergens.
 
Finally, Nestle has introduced a novel chocolate bar in Japan that is designed to be posted. The KitKat Kit Mail consists of four chocolate bars contained within a square box that includes a space for writing the recipient’s name and address, as well as a message. The product is marketed as being a novel alternative to a birthday greeting, but could catch on as a unique present for a variety of occasions.