Anglo-Dutch food giant Unilever is to buy the ice-cream brands of Greek business EVGA.
Unilever, one of the world’s largest ice-cream makers, said today (28 September) that it has agreed to buy brands including Scandal, Variete and Karabola from EVGA, which is based in Athens.
Under the deal, signed for an undisclosed sum, Unilever will also acquire EVGA’s distribution network. EVGA will manufacture the Greek brands and a selection of Unilever brands for the local market. Around 65 EVGA employees will move to Unilever.
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By GlobalDataSpyros Dessyllas, chairman of Unilever’s Greek unit, said EVGA had been “responsible for creating the Greek branded ice cream market”.
“This agreement is an important demonstration of Unilever’s commitment to Greece and of its determination to make the most of opportunities for growth, despite the difficult economic environment,” Dessyllas said.
