Mexico’s Grupo Bimbo, reputedly the world’s largest bakery business, has invested ARS600m (US$201.1m) in its plant in San Fernando, Argentina.
It has installed four new production lines, adding to the lines that already make white and whole grain bread.
Bimbo acquired the facility in March 2016 and has been steadily investing in it ever since, introducing new technology and spending money on renovation.
In less than two and a half years, production levels at the plant have quadrupled and the number of employees has gone up by 30%.
Its new production lines will handle pre-cooked frozen baguettes for local consumption and export to neighbouring countries.
Currently, the company exports products from Argentina to Chile and now new markets such as Paraguay and Uruguay will be added.
Diego Bustos, general manager of Grupo Bimbo in Argentina, said: “Due to our vast history in the province, this announcement has been special for us. Since 1995, we have been betting on this great province, where our first factory was installed in the province of Pilar. In this way, we continue to strengthen our presence on Buenos Aires soil.”
