Mexico-based bakery giant Grupo Bimbo has appointed Diego Gaxiola as the company’s new CFO after Guillermo Quiroz decided to retire.

Gaxiola will join Bimbo in June, moving from Mexican foodservice business Alsea.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Quiroz, who formally steps down on 1 August, has worked for Bimbo for 18 years. 

“Guillermo’s dedication, professionalism and commitment have been vital to Grupo Bimbo’s growth and consolidation strategy within the industry,” Bimbo chairman and CEO Daniel Servitje said.

In February, Bimbo booked higher annual profits in 2016, helped by an improvement in sales and lower raw material costs. However, Bimbo reported pressure on underlying sales in North America, where its business benefited from the fall in the value of the Mexican peso.

The company has announced two acquisitions so far in 2017, snapping up Colombian frozen bakery products supplier Panattiere and Canada-based Stonemill Bakehouse.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Last week,Bimbo locked out a number of workers at two sites in Canada following the breakdown of two sets of talks with unions over terms and conditions.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact