Mexico’s Grupo Bimbo, the world’s largest bakery business, has announced it is to buy the Paterna bread-making plant in Valencia, Spain, from Cerealto Siro Foods.

The facility produces sliced bread and buns for the supermarket chain Mercadona under the brand Hacendado.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

In a statement issued this morning (2 October) Bimbo did not provide information about its plans for the facility above and beyond saying the deal “will further strengthen Grupo Bimbo’s profile in the country, complementing its customer reach and its manufacturing footprint to better serve more consumers”.

Cerealto Siro Foods, created last year through the merger of Spanish companies Cerealto and Grupo Siro, said a new company “would be constituted as an independent business within the Bimbo Group” and would “assume the production” it had carried out at the plant.

In July, Cerealto Siro Foods announced plans to sell its bakery assets. Announcing the deal with Bimbo yesterday, the company said it “continues in the negotiation process to close the sale of the rest of the bread business”. The group is looking to sell a factory in Antequera and three other plants making pastry products.

Financial details pertaining to the Bimbo deal were not disclosed. The transaction is conditional upon approval from Spain’s Competition and Markets Commission.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

In August, Bimbo announced it is to add production capacity at one of its factories in Spain. It is to plough around EUR30m (US$33.3m at the prevailing exchange rate) into the plant in Puente Genil to put in a production line to make salted pastries.

But in September, its Spanish unit Bimbo Donuts Iberia said it planned to reorganise its sales operations to reflect a change in market conditions with the potential loss of jobs.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact