Hain Celestial has launched of a line of organic breads aimed at children under its Rudi’s Organic brand in the US.

Rudi’s Organic Bakery Kids Bread will be available across the nation. The bread is available in white and wheat varieties. 

Rudi’s said the product had a “short list of simple, organic ingredients” adding: “The leading national, conventional kids bread has more than 20 ingredients, such as modified wheat starch, enriched bleached flour and synthetic dough conditioners. This is in contrast to Rudi’s Organic Bakery Kids Bread, which is made with recognisable, organic ingredients, including organic wheat flour, organic oat flour and organic sunflower oil.”

Lauren Beno, associate brand manager for Rudi’s Organic Bakery, touted why the product would appeal to children and parents. “Kids typically love bread, and given the lack of organic bread options that specifically appeal to kids, we decided to develop a sandwich bread that kids would love with a simple, clean ingredient label that Mums can appreciate,” Beno said.

“The leading kids breads on the market today are made with synthetic preservatives and chemical additives, so we wanted to provide families with an option they can feel good about giving their kids.”

The products have an RSP of US$4.29. They are certified organic by the US Department of Agriculture and made without genetically modified ingredients.