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October 30, 2014

Healthy Food Brands strikes Welch’s licencing deal

New York-based food group Healthy Food Brands has entered into a licensing agreement that will see it begin to manufacture dried and freeze dried fruit under the Welch's brand.

New York-based food group Healthy Food Brands has entered into a licensing agreement that will see it begin to manufacture dried and freeze dried fruit under the Welch’s brand.

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The new snacking line will include freeze dried fruits, trail mixes and premium dried fruits, the company said.

“We are extremely excited to be working with this iconic family-friendly brand,” said Russ Asaro, EVP of Healthy Food Brands.

Family-owned Welch’s is best known for its grape juice products. The company already sells a number of branded fruit-based snacks and foods, including fruit snacks, licorice and juice bars.

Commenting on the deal, Glenn Hendricks, head of global licensing at Welch’s, said the company is “excited” to expand the number of food products produced under the brand.

“Healthy Food Brands is a great partner and have developed delicious snacks with extraordinary packaging. They are the right company to get the Welch’s brand to a broad market and extend the brand to more people in more places everywhere,” he said. 

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Free Report
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Which ingredients are trending in Consumer Packaged Goods in 2022?

Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations. GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories. Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing. This report covers:
  • Consumer Trends
  • Ingredients in Food & Drink
  • Ingredients in Beauty & Grooming
  • Ingredients in Household Care
Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.
by GlobalData
Enter your details here to receive your free Report.

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