US confectionery giant Hershey has shaken up its leadership team in an attempt to take the business “to the next level”.

The most prominent change is Steve Voskuil, who joins as chief financial officer (CFO) and senior vice president on 13 May.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Voskuil, who takes over from the retiring Patricia Little, joins the chocolate giant from Avanos Medical, a global medical device company, where he has served as CFO since 2014. 

Elsewhere Rohit Grover, vice president and general manager of Hershey’s business in Greater China, becomes president, for all its international operations – of which China is a major part. Grover has worked in nearly all of Hershey’s international markets and, most recently, he “designed and led the turnaround of Hershey’s China business”, the company said.

He succeeds Steven Schiller, who is leaving the company.

Among other moves, Jason Reiman, previously vice president, supply chain operations has been promoted to chief supply chain officer effective 1 June.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

CEO Michele Buck said: “These appointments are testament to Hershey’s internal succession planning and its ability to attract deeply experienced talent and expertise from outside of the company.

“As Hershey advances its vision of becoming an innovative snacking powerhouse, these executive changes bring business continuity, exceptional leadership, operational excellence, and strategic experiences and perspectives to take our business to the next level.”

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact