US confectioner Hershey has rolled out a caramels product under its Lancaster Caramel Co. brand.

The caramels are available in two flavours: Soft Caramel and Soft Caramel and Vanilla Swirls.

"With the introduction of Lancaster, Canadians can now enjoy an authentic, rich and creamy caramel delivered in soft form," said Amruta Vaidya, director of marketing, Hershey Canada. "Lancaster Soft Caramels are based on an established tradition of delivering delicious and enjoyable taste experiences for Canadians."

Lancaster Soft Caramels are available at grocery, mass, drug and convenience retail channels across Canada and will be offered in 130g bags.