Nordic meat group HKScan hopes to grow its business in Asia with the opening of a regional sales office, located in Hong Kong, and the launch of fresh meat products.
HKScan said the establishment of a local office would act as a “launch-pad” for expansion in Asia. In the “near future” HKScan will be “seeking further growth” in mainland China, Japan, Singapore, Korea and other Asian markets, the company revealed.
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“We plan to open a second sales office in China as soon as the authorities have completed processing the relevant permits and our exports from Finland to China begin in earnest. It is highly important that we work together efficiently and systematically to secure export permits for a variety of meats and processed products across all our production countries. Our office in Hong Kong is a commission agent that offers other high-quality Nordic food brands the opportunity to establish a presence on the growing Asian market alongside HKScan,” said Hannu Kottonen, CEO
Asia is already an “important” market for HKScan products. It sells Finnish-grown pork bellies and loins in Japan; Danish chicken wings and drumsticks to Korea and Malaysia; and Swedish pork trotters and offal to various other Asian countries. HKScan now plans to extend its presence with the launch of its “flagship product”: the Flodins Omega-3 pork family of products. It will first be sold through a selection of restaurants, after which it will eventually become available via wholesalers and retailers, the company said.
The company believes that the Omega-3 line answers growing demand in Asia for healthier foods. “We are delighted to have the opportunity to launch our premium offering in Hong Kong at a time when local consumers are becoming increasingly conscious of food quality, purity, safety and responsible production methods,” Kottonen continued.
Jukka Nikkinen, executive vice president of away from home at HKScan, added that the move to export fresh product was also a significant step-up in HKScan’s efforts in the region. “Up to now we have only exported frozen meats to Asia. The launch of fresh meat exports is a new inroad for us. Thanks to our efficiently coordinated cold chain, our Finnish Omega-3 pork products will find their way fresh to our Asian customers within 24 hours.”
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By GlobalDataHKScan currently exports to nearly 50 countries around the world.
