Former Cadbury and Kraft Foods executive Daniel Saw is to take charge of Campbell Soup Co.’s operations in Asia.

Saw, who will take the newly-created position of president of Campbell’s Asian unit in May, joins the US food group from Chinese condiment firm Lee Kum Kee, where he has been CEO for three years.

“Daniel Saw joins as president [for] Asia with a focus on Greater China, including the Campbell-Swire JV in China, our Hong Kong business and emerging markets across Asia,” a Campbell spokesperson told just-food today (23 March).

Campbell also has a president for its operations in Asia-Pacific, Gareth Edgecombe, who joined the company last August, replacing now Goodman Fielder CEO Chris Delaney. He was tasked with responsibility for Campbell’s “Australian, Asian and Pacific operations”, according to a statement issued at the time of his appointment last June.

The spokesperson said today: “Gareth will oversee our established Asia Pacific businesses in Australia, New Zealand, Indonesia, Malaysia and Japan.”

Saw’s career includes a stint at the then Cadbury Schweppes, where he managed the company’s sales and marketing in Hong Kong, Beijing and Melbourne.

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He then worked for Kraft in Indonesia and Taiwan before joining Philip Morris International.