Former Cadbury and Kraft Foods executive Daniel Saw is to take charge of Campbell Soup Co.’s operations in Asia.

Saw, who will take the newly-created position of president of Campbell’s Asian unit in May, joins the US food group from Chinese condiment firm Lee Kum Kee, where he has been CEO for three years.

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“Daniel Saw joins as president [for] Asia with a focus on Greater China, including the Campbell-Swire JV in China, our Hong Kong business and emerging markets across Asia,” a Campbell spokesperson told just-food today (23 March).

Campbell also has a president for its operations in Asia-Pacific, Gareth Edgecombe, who joined the company last August, replacing now Goodman Fielder CEO Chris Delaney. He was tasked with responsibility for Campbell’s “Australian, Asian and Pacific operations”, according to a statement issued at the time of his appointment last June.

The spokesperson said today: “Gareth will oversee our established Asia Pacific businesses in Australia, New Zealand, Indonesia, Malaysia and Japan.”

Saw’s career includes a stint at the then Cadbury Schweppes, where he managed the company’s sales and marketing in Hong Kong, Beijing and Melbourne.

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He then worked for Kraft in Indonesia and Taiwan before joining Philip Morris International.

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