The private-equity owners of Hostess Brands LLC are reportedly mulling the sale of the US snack maker, just a year after buying the Twinkies owner.
Apollo Global Management and C. Dean Metropoulos & Co. are planning to put the business on the block early next year, Reuters reported.
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Bloomberg claimed Apollo and Metropoulos have spoken to potential advisers about their plans.
The private-equity firms are said to value Hostess at over US$1.7bn, including debt, Reuters said. The former Hostess Brands filed for bankruptcy in 2012 and in March last year Apollo and Metropoulos bought the snack cake assets for $410m.
Brands including Twinkies, Cupcakes and Donettes have returned to store shelves in the US. The owners have also invested in production.
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In May, former AdvancePierre Foods CEO Bill Toler was named Hostess’s new president and CEO.
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