The private-equity owners of Hostess Brands LLC are reportedly mulling the sale of the US snack maker, just a year after buying the Twinkies owner.

Apollo Global Management and C. Dean Metropoulos & Co. are planning to put the business on the block early next year, Reuters reported.

Bloomberg claimed Apollo and Metropoulos have spoken to potential advisers about their plans.

The private-equity firms are said to value Hostess at over US$1.7bn, including debt, Reuters said. The former Hostess Brands filed for bankruptcy in 2012 and in March last year Apollo and Metropoulos bought the snack cake assets for $410m.

Brands including Twinkies, Cupcakes and Donettes have returned to store shelves in the US. The owners have also invested in production.

In May, former AdvancePierre Foods CEO Bill Toler was named Hostess’s new president and CEO.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now