The private-equity owners of Hostess Brands LLC are reportedly mulling the sale of the US snack maker, just a year after buying the Twinkies owner.
Apollo Global Management and C. Dean Metropoulos & Co. are planning to put the business on the block early next year, Reuters reported.
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Bloomberg claimed Apollo and Metropoulos have spoken to potential advisers about their plans.
The private-equity firms are said to value Hostess at over US$1.7bn, including debt, Reuters said. The former Hostess Brands filed for bankruptcy in 2012 and in March last year Apollo and Metropoulos bought the snack cake assets for $410m.
Brands including Twinkies, Cupcakes and Donettes have returned to store shelves in the US. The owners have also invested in production.
In May, former AdvancePierre Foods CEO Bill Toler was named Hostess’s new president and CEO.
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