Irish Pride Bakeries is reportedly an acquisition target for Gores Group-owned Hovis, after the firm went into receivership last month.
Local publication, The Wexford People, said suppliers and transport companies had been told a deal is under way. Irish Pride appointed KPMG as receivers of the company on 11 June.
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Irish Pride employs 340 people across two sites in Taghmon, Co Wexford, and Ballinrobe, Co Mayo.
KPMG declined to comment when approached by just-food. Gores Group could not be reached for comment at time of press.
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