The Hungarian unit of US fastfood chain McDonald’s has opened its first McCafe coffee shop in Budapest and said it would return to the black by the end of the year.
Managing director Branislav Knezevic said McDonald’s Hungary plans to open three McCafes this year with an investment of around 120m forints (US$529,500), reported Reuters.
Knezevic said the company had decided to venture into opening separate coffee outlets because consumption of the drink in McDonald’s fastfood outlets in Hungary has risen dramatically in the past five years.
“Last year we sold over 3.5 million cups of coffee and cappuccino, which is a huge growth compared to the one million cups we sold in 1999,” Knezevic told Reuters.
“Coffee consumption is very trendy now for young generations,” he said, adding that total sales of McCafe-equipped restaurants should see a 20% annual rise.