Kellogg, the US snacks and cereal giant, is launching a bar claimed to improve brain health in the UK next week at the IFE trade exhibition in London.

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The Live Bright brain-health bars, which were launched in the US in October, will be among a slew of products at the IFE’s Innovation Live showcase.


The bars each contain 100mg of DHA omega-3 and are available in double chocolate and chocolate and vanilla varieties. The bars are sold in four-packs.


Spanish food group Ebro Puleva also plans to introduce a range of prepared pasta sauces under its Panzani brand at Innovation Live. The line, called Objectif 5 Légumes, has been developed to help children eat more vegetables.


A chocolate product that claims to help the body defend against the causes of acne will also be unveiled at IFE. Frutolis, a US firm, will unveil Frutels Acne Care Chocolate at IFE’s Innovation Live. The sugar-free chocolate contains vitamin, B, C and E, folic acid, biotin and zinc.

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US-based Vosges Haut-Chocolat will also use Innovation Live to launch Mo’s Bacon Bar, chocolate containing smoked bacon, smoked salt and milk chocolate. The gluten-free bar contains 42% cacao. The firm is also unveiling a sugar-free red fire bar containing Mexican chillies, cinnamon and dark chocolate.


Elsewhere, UK firm Rude Health will be making a further foray into the country’s muesli category with the launch of its Early Bird organic muesli. The products is available in Waitrose stores and will be rolled out to independent outlets this month. Rude Health is exhibiting on stand N1625 in IFE’s organic section.