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January 7, 2020

Impossible Foods unveils faux pork product plans

US plant-based meat company Impossible Foods has revealed it is looking to move beyond its core product in the next stage of its development.

By Leonie Barrie

US plant-based meat company Impossible Foods has revealed it is looking to move beyond its core Impossible Burger into faux pork products.

Trialling its next-generation products at the International Consumer Electronics Show in Las Vegas this week, the company has unveiled plans for Impossible Pork and Impossible Sausage.

Its Impossible Sausage will debut later this month at 139 Burger King restaurants in the US in a limited-time test of the Impossible Croissan’wich breakfast sandwich product.

Burger King chose Impossible Foods as its plant-based supplier in the US in November.

Impossible Pork is described as a “delicious, nutritious, gluten-free, plant-based ground meat that can be used in any recipe that calls for ground pork from pigs” while Impossible Sausage is described as a plant-based, pre-seasoned product that can be used in any recipe or dish that calls for animal-derived sausage.

California-based Impossible Foods was founded in 2011 and launched its Impossible Burger in 2016. It is now available in more than 17,000 restaurants in the US, Singapore, Hong Kong and Macau.

Company CEO and founder Dr. Patrick Brown said: “Impossible Foods cracked meat’s molecular code – starting with ground beef, which is intrinsic to the American market. Now we’re accelerating the expansion of our product portfolio to more of the world’s favourite foods. We won’t stop until we eliminate the need for animals in the food chain and make the global food system sustainable.”

His colleague Dr. Laura Kliman, senior flavour scientist at Impossible Foods and one of the company’s researchers on Impossible Pork and Impossible Sausage, said: “Everyone will be able to enjoy Impossible Pork, without compromise to deliciousness, ethics or earth.”

Impossible Food’s investors include Khosla Ventures, Bill Gates, Google Ventures, Horizons Venture and UBS.

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