INC2inc, the premier, neutral B2B online marketplace for direct materials in the food and beverage manufacturing industry, has taken its first step towards creating an international presence. WCB de Mexico, a manufacturer of stainless steel sanitary process components and equipment for the food and beverage industries, is the first Latin American company to join INC2inc’s marketplace. The move launches INC2inc into the emerging Mexican market.

According to eMarketer, a recognized worldwide authority on online business, total e-commerce revenues in Mexico should grow from $448 million dollars in 2000 to $2.575 billion in 2003. Stacy Sendra, INC2inc’s Director of Latin American Sales, who is a native of Mexico with extensive experience in the Mexican food industry, believes the country represents a tremendous opportunity for INC2inc.

“Mexican companies have leapfrogged the B2C phenomenon, and are primed to conduct B2B transactions over the Internet,” said Sendra. “INC2inc is at the forefront of this development, and offers companies like WCB de Mexico a powerful turnkey solution to launch themselves into the worldwide e-commerce economy.”

Headquartered in Mexico City, WCB de Mexico is a division of Waukesha Cherry-Burrell. WCB de Mexico ranks among the most prestigious global manufacturers of specialized stainless steel components and equipment. The company exports 60% of its products to the US, Europe, and South America.

According to Jorge Hanau, vice president of WCB’s Process Systems Division, the company spends a lot of time making personal visits to distributors, who are located across the country, to provide training and factory support. Hanau believes INC2inc will help WCB de Mexico gain a competitive advantage by complimenting the goods and services offered through distribution with online business capabilities.

“We decided to join INC2inc’s marketplace because we realized the competitive advantage that we could gain by doing business online. We needed an e-commerce solution, and INC2inc’s marketplace was already up and running, so it was an easy decision,” said Hanau. “Our customers are enthusiastic about doing business through INC2inc’s marketplace, because it will reduce purchasing costs and streamline customer service by enabling WCB to immediately respond to their needs.”

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By GlobalData

INC2inc is initially expanding its presence into Mexico, with plans to extend its reach into Asia and Europe. INC2inc’s goal is to create a global marketplace where food and beverage manufacturers from around the world can conduct business with established trading partners and identify new business partners from a central location.

About WCB de Mexico

WCB was founded in 1964 under the name of Puriti S.A de C.V. and acquired in 1994 by Waukesha Cherry-Burrell, a United Dominion Industries company. United Dominion Industries, with their corporate headquarters in North Carolina, total some $2 billion in annual sales. The WCB Process Systems Division, headquartered in Mexico City, presently focuses its attention on markets in Mexico, Central, and South America. WCB DE MEXICO employs some 300 people in its Mexico City operation. WCB de Mexico also hosts in its organization WCB Process Systems, the Waukesha Cherry-Burrell division of process engineers, highly specialized in the design and construction of complete, turn-key process systems for the food and beverage industry with references at most of the international food and beverage giants.

About INC2inc

INC2inc is e-inventing the food chain through its business-to-business (B2B) online marketplace for the highly fragmented food and beverage manufacturing industry. INC2inc enables multiple buyers (food manufacturers) and sellers (food ingredient, raw material and packaging suppliers) to transact business on the Web, eliminating inefficiencies, decreasing costs of doing business, and empowering communication. INC2inc is headquartered in Dallas, Texas, and was selected for the “50 to Watch” list. For more information, visit INC2inc’s Web site at