Amul, one of India’s largest food groups, is preparing to launch a new range of probiotic wellness ice creams.

Amul probiotic wellness ice cream has been manufactured to include microorganism known as gut microflora, which promote digestive health. According to the company, Amul Probiotic wellness ice cream improves immunity and digestion and helps prevent gut infections.

Amul Probiotic wellness ice cream will be available in five flavours: vanilla with chocolate sauce, strawberry, chocolate, Anjir and fresh litchi.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

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INDIA: Amul set to launch probiotic ice cream

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Innovation in Consumer: Legume-based milk alternatives

Innovation in Consumer: Beverage terpene sweeteners

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

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