Indian food group Britannia Industries has confirmed plans to invest in a new biscuit facility in Gujarat in the west of the country.
A spokesperson for Britannia confirmed the investment plans today (13 August). “Following the opening of its green field projects in Bihar and Orissa last year, the company will open up its new Greenfield project plant in Jhagadia in Gujarat to manufacture a variety of biscuits.”
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In 2011, Britannia commissioned the construction of a plant in Bihar and one in Orissa, both in the east of India. This latest investment will see the opening of the firm’s first facility in the west of the country.
The spokesperson did not disclose financial details of the investment, but according to the Indian newspaper The Economic Times, the company plans to invest around INR150m in capacity, including the new Gujarat facility in the expansion of distribution, as well as in advertising and promotions this year. Around INR50m is expected to be invested in the new plant.
Britannia yesterday revealed an increase in earnings in its first quarter, boosted by an increase in sales.
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