Britannia, a former Nabisco affiliate, , is to buy a 49% stake in Kwality, a South Indian company. Britannia currently hold a 40% share of India’s ‘organised’ biscuits market while Kwality holds a 4% market share. The price has not yet been determined. There is a large “unorganised” sector of regional players and small firms.
By Navroz Havewala, just-food.com correspondent