Cadbury Schweppes is looking to strengthen its presence in India with an entry into the country’s gum market.
Go deeper with GlobalData
The UK-based group, which accounts for some 70% of chocolate sales in India, has launched its bubblegum brand Bubbaloo in India.
Cadbury MD Anand Kripalu claimed Bubbaloo has “massive potential” in India. He said today (5 July): “Bubbaloo, along with Halls and Éclairs, complements our confectionery portfolio and will significantly contribute to enhance our long-term leadership position in the category.”
Bubbaloo is already sold in 25 countries and Cadbury believes its already strong distribution network in India will help grow the brand in that market.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
