Danone has ventured into the Indian stirred yoghurt segment with the launch of Cremix.
The new product is a thick and creamy textured product targeting discerning, health-conscious consumers aged 25-45.
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The company is branding Cremix as a dessert and snacking option, with the accompanying tagline ‘It’s a sin not to have it every day.’
Initially, Cremix will be sold at more than 1,000 supermarkets and grocery stores in Mumbai, Hyderabad, Pune and Bangalore – cities with large populations of young working professionals. The Cremix range is priced at INR37 (US$0.77) for the 250g version and INR20 for 100g. The yoghurt is available in plain, sweet, strawberry and pineapple flavours.
“The launch of Cremix stirred yoghurts further strengthens Danone’s commitment in India,” the company said.
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By GlobalData
