The Indian joint venture of US chocolate group Hershey is considering putting two fruit drink brands up for sale, according to a report in the newspaper Economic Times.
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The report stated that the brands, Jumpin’ and Xs, had been underperformers and had contributed little to Hershey in terms of market share, citing unidentified sources.
Hershey owns 51% in the joint venture, Godrej Hershey Beverages and Foods, having acquired the participation in April for US$55m.
