The Indian joint venture of US chocolate group Hershey is considering putting two fruit drink brands up for sale, according to a report in the newspaper Economic Times.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The report stated that the brands, Jumpin’ and Xs, had been underperformers and had contributed little to Hershey in terms of market share, citing unidentified sources.
Hershey owns 51% in the joint venture, Godrej Hershey Beverages and Foods, having acquired the participation in April for US$55m.
