India’s cement and agricultural equipment maker Kisan Group has entered the processed food business, making salty snacks in Gujarat.
The firm is manufacturing dry-food products including moong dal (mung bean), channa dal (chickpeas), and murmura (puffed rice) for Gujarat’s retail industry.
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Ketan Tanna, chief marketing manager of Vadalia Foods, the business selling the products said the lines will be sold in two small pack sizes costing INR5 (US$0.08) and INR10 (US$0.16), and a bigger third pack size weighing 500 grams.
“All our products…have a shelf life of more than three months,” he said. he companies are eyeing annual sales of US$16m.
The snacks will be made at a factory in Lothada, near Rajkot, able to make 2.4m packets daily.
The company is already selling into 50,000 outlets in Gujarat, and will look to expand listings, Tanna said.
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