US food giant Kraft Foods has launched chocolate brand Toblerone in India.
The launch follows recent speculation Kraft would introduce the product in India. Toblerone will be on sale in modern retail outlets in five pack sizes – 50g, 100g, 150g, 200g, and 400g.
Cadbury India, Kraft’s local subsidiary, said it aims to position the brand as “one of the most premium gifting brands in the country” with the tagline ‘Gift like no one else’ .
“It is a landmark achievement for us as we add Toblerone to our chocolate portfolio,” said Cadbury India director for snacking and strategy Chandramouli Venkatesan. “This launch is in line with our business objective of growing the premium gifting chocolate market and we are confident that Toblerone will significantly help us drive future growth.”