The flagship salty snack of Frito-Lay India, Lay’s, is being re-launched onto the Indian market in a bid to move the brand forward from being perceived as a children’s snack to an “aspirational youth icon product”, according to an official spokesperson

The redesigned chips have a slightly different taste, appearance, texture and packaging.

Frito-Lay India, a subsidiary of US giant Pepsi, revealed that the new-look product would be advertised with a 40-second commercial that is already being aired across a cross-section of television channels.