Hindustan Lever Ltd. has launched a six month pilot project to sell products online and provide home-delivery. In standard HLL style of adapting to the country’s lifestyle, it gives itself a ‘deadline’ of 24 hours for delivery. Arun Adhikari of HLL made this announcement a month into the pilot project. HLL hopes this will become an independent profit centre, the USP being home delivery convenience for groceries.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The consumer can place an order for home via the Net, phone or fax.

The products offered meet the monthly household consumption needs, and include competitors’ brands. Non-HLL products are currently supplied by a common supplier. Subsequently, HLL will partner with individual companies to obtain better pricing.

By Navroz Havewala, just-food.com correspondent

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now