One of the first beneficiaries of last week’s food industry-favourable Budget announced last week is Philip Morris. Through its wholly owned Indian subsidiary, KJS India (Kraft Jacob Suchard), it has already invested US$11m in a powder mix manufacturing facility for food and beverages.

KJS India is likely to focus on beverages initially but confectionery products are believed to be in the pipeline. The first product in KJS India’s portfolio new food policy is likely to be Tang, a granulated juice drink. This will take Pioma brand of Rasna head on, and indirectly compete with Pepsi and Coke.

By Navroz Havewala, correspondent