One of the first beneficiaries of last week’s food industry-favourable Budget announced last week is Philip Morris. Through its wholly owned Indian subsidiary, KJS India (Kraft Jacob Suchard), it has already invested US$11m in a powder mix manufacturing facility for food and beverages.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


KJS India is likely to focus on beverages initially but confectionery products are believed to be in the pipeline. The first product in KJS India’s portfolio new food policy is likely to be Tang, a granulated juice drink. This will take Pioma brand of Rasna head on, and indirectly compete with Pepsi and Coke.


By Navroz Havewala, just-food.com correspondent

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now