Unilever India Exports, a subsidiary of Hindustan Lever Limited (HLL), has reached an agreement to sell home delivery retail business Sangam to Wadhawan Food Retail Limited (WFRL) on a slump sale basis.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The Sangam business was launched in 2001 to experiment with the direct to consumer channel in Mumbai. The business operates a call centre and a network of re-distribution centres. 


Although Project Sangam has met many of its business milestones, HLL said it is not of further strategic interest to the group.


In a statement released yesterday (4 April) HLL said it believes that WFRL, an emerging player in the Indian retail industry, will be better positioned to realise the potential of the Sangam business.


The turnover and transaction value is not of material value to HLL, the company added.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Wadhawan Food Retail is currently present in Mumbai through its retail Food & Grocery store “Spinach”.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact